About Affinity

Founded in 2025, Affinity was launched with a mission to create bold yet understated designs that embody modern elegance and refined individuality

From Sketch

Crafted with versatility in mind, the 'A2' logo is designed to complement bold, stand-alone statement pieces as well as minimalist garments that integrate seamlessly into an outfit—adding a touch of subtle sophistication without overpowering the look

To Digital Refinement

We believe that true luxury lies in precision, purpose, and refinement. From the curvature of the 'A' to the varying thickness of the '2', our logo is meticulously crafted to embody the same care and consideration we bring to every garment. Because in creating something timeless, perfection is never accidental—it's intentional.

To The Finished Article

A culmination of vision, craft, and intention. Every stitch, silhouette, and detail has been thoughtfully considered to create a piece that speaks quietly yet confidently. The fit is sculpted for effortless form and function, crafted in a premium combed cotton blend for exceptional softness and structure. The colour Pantone chosen for the logo was meticulously selected to complement the base tone—striking the perfect balance between subtlety and presence. Even the smallest details matter: the precise placement of the hem tag, the weight and sheen of the thread used in the embroidery, and every tactile choice in between. We don't just produce garments, we produce statements of quality.

Introducing The '72 Originals'

Our debut collection features 12 distinct designs, each released in an edition of just six—totaling 72 exclusive pieces. The 72 Originals marks the beginning of Affinity’s journey, offering timeless staples that will never be re-released. This is your chance to own a piece of our history—crafted with intention, designed to endure.

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